Isn’t it interesting that when we read, or repeat a fairytale to a child our voice and face seem to come to life – as if by magic.
There is nothing very strange going on here. We are simply engaging our imaginations and letting the ideas flow spontaneously. We see a picture in the mind’s eye and translate that into vocal variety and facial reflection. So, do you tell stories in your business?
It’s a very simple way of making people listen, because we love stories, and telling someone about a problem you have solved or a recent important development in the business has more effect than “This is what I do”, because you are emotional.
Here are some ways you can use STORYTELLING
- At a first meeting with a potential client have at least one story ready about a recent satisfied customer.
- When networking ALWAYS include the story of something that has happened since the last meeting. Your business then becomes a living, breathing entity which is successful, rather than and endlessly repeated list of in animated widgets.
- Ask your customers/clients to write down their feelings about how you helped them. Put all these STORIES in a pamphlet and give it to all enquiries.
- At team briefings, let everyone know about the good news stories which have just happened or which are in progress. This is INSPIRATIONAL and MOTIVATIONAL.
I’m sure you will be would think of other circumstances where this might be appropriate for your company.
Why not try it and see?
By the way, if you would like to learn more about how to INFLUENCE and PERSUADE, do have a look at my low-cost training workshop HERE.
Have a wonderful month and remember:
TALK MAY BE CHEAP
BUT YOUR SPEECH SHOULD BE PRICELESS!